Hostinger Website Builder Ecommerce Review: 0% Fees, Real Ceilings

The Hostinger website builder ecommerce features are not on the cheapest plan, which is the first thing to settle. Premium has no store. If you intend to sell, your entry price is Unlimited at $3.99 a month on the forty-eight-month term — $191.52 charged upfront — renewing at $16.99 a month. Budget against the second figure, because that is the one you will be paying while the shop is actually trading.

What that buys is a small-catalogue store with one genuinely unusual property at this price point: Hostinger charges no transaction fee of its own. The only percentage taken out of a sale is your payment processor's. For a low-volume seller that is the difference between a platform that participates in your margin and one that does not.

The fee structure is the headline

Zero platform transaction fees matters more at small scale than most people expect. A platform taking one or two percent of every order is invisible on a spreadsheet and material on a thin margin, and it scales with your success rather than with the service you receive. Hostinger takes none. Your card processor still takes its own cut — that is unavoidable anywhere — but the hosting platform does not stand between you and your revenue.

Set against the fixed cost, the maths is straightforward. At $16.99 a month on renewal you are paying roughly $204 a year for the store's platform layer, regardless of whether you sell ten items or ten thousand. A percentage-fee competitor is cheaper at very low volume and more expensive above a modest threshold. If you are selling meaningfully, a flat fee wins.

Payments: broad, with a regional asterisk

More than a hundred payment methods are supported, including Stripe with express checkout via Apple Pay and Google Pay, and PayPal. The asterisk is that availability depends on your store's country and currency, so the headline number is a catalogue rather than a promise. Before committing, confirm that the specific methods your customers expect are offered in your market — for many sellers that means one card processor and one wallet, and the other ninety-eight are irrelevant.

What is actually included

Inventory management and low-stock alerts come as standard rather than as a paid add-on, which is not always true in this bracket. Appointment scheduling is included too, and it broadens the product's usefulness considerably — a salon, a clinic or a consultancy can take bookings without bolting on a third-party tool. The Unlimited plan also bundles Hostinger Reach for email marketing, so basic customer communication does not immediately require another subscription.

The store is built in the same editor as the rest of the site, which sounds trivial and is not. Many platforms bolt a shop onto a page builder with a visibly different interface and its own rules, so that adding a product and editing an about page feel like using two unrelated applications. Here it is one tool and one mental model, and for a solo operator who touches the site once a month that is worth real money in time not spent relearning where everything lives.

Where it runs out

Third-party testing reports a ceiling of around a thousand products. That figure could not be confirmed on Hostinger's own pages on 20 September 2026 — the relevant ecommerce sub-pages were not reachable — so treat it as approximate rather than a specification. In practice the ceiling that bites first is not the product count anyway. It is merchandising depth: variant handling, bulk editing, segmented pricing, multi-channel inventory, the reporting layer a real retail operation runs on. None of that is here, and none of it is supposed to be.

One more boundary worth drawing clearly. Hostinger also sells a separate product called Hostinger Ecommerce, with its own tiers and its own pricing. That is not what this review covers, and conflating the two is the most common error in write-ups of this product. What is described here is the store built into the website builder's Unlimited and Cloud Startup plans.

The exit problem is worse for shops

Hostinger's documented export to WordPress moves pages, text, images and files. It explicitly does not move the online store. Nor forms, nor collected submissions, nor integrations, nor SEO settings. So of everything you build here, the store is among the things most certainly staying behind — your product data, your configuration, your checkout setup. A brochure site that leaves loses its design. A shop that leaves loses its shop. What the export does and does not carry is worth reading before you load a catalogue into it.

Verdict

Buy it if selling is a part of your business rather than the whole of it, if your catalogue is small, and if the flat cost at renewal is comfortable. Do not buy it as the foundation of a retail operation you expect to scale, because the exit costs compound with every product you add. Taken on its own terms — a capable store attached to a cheap, competent site builder — it is better than it has any commercial right to be, and $16.99 a month with no cut of your sales is a defensible standing cost. The wider product assessment is in the Hostinger Website Builder review.